---An excerpt from minutes of meeting at TerrorBrands WorldWide, Ltd.
“OK. So the outfits are black and silver. They fight under the black flag against an evil, corrupt, soulless Empire. They are motivated by a higher power, fighting in the name of God. Think Pirates of the Caribbean meet the Star Wars Jedi Knights. OK so far. But these days they can’t
be too goody-goody. So they cut off the heads of their enemies, and--What do you mean, that’s too extreme? We need to be extreme. We need to cut through the clutter. Look what we’re up against: Israel vs Hamas. Kids with rifles in schools. Shark Week. They can’t just dress like slobs and blow up a couple of buildings. Those days are over. And while we’re at it, no more hijacking airplanes. From now on it’s missiles and urban warfare. A video game in development. Instructions are for the game to totally reflect reality: If you love
watching, why not try it for real? Prospecting and recruitment, people. That’s the business.
Never lose sight of the big picture. Which brings us to the subject for today: Deciding on a name for this new world-changing project. Something simple and powerful and easy to remember. Somebody at our last meeting wanted to call it ‘Soldiers Fighting For The Establishment of World-Wide Caliphate’. That person
has been fired. We are trying to build a brand, people. I want ideas.Sorry, no al-Qaida this time around. Al-Qaida blew up too many mosques, plus there are a couple other negative connotations that could hurt Western recruitment...Abdul! Quit doodling on that napkin and pay attention! ...what have you got there? Hmmm...what made you think of this? It’s short for what? No kidding. ISIS. I like it...”
Just a reminder, 21st century America is losing the marketing war, as well as the war of ideas...
Host: Haunted Cabaret
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